Shannons sells Porsche on a plate

27 September 2018


• Victorian number plate ‘911’

• Iconic James Dean ‘130’

• ‘104’, ‘105’, ‘106’ plate sequence – each at ‘no reserve’

Next to a 911, there’s no better accessory that a Porsche enthusiast could wish for than the early-issue numerical black and white Heritage number plate, ‘911’.

The unique Porsche black and white Heritage number plates ‘911’ are expected to sell for a premium $300,000-$400,000

Now, those dreams could be realised at Shannons ‘Rare Heritage Number Plate Auction’ being held at Motorclassica at Melbourne’s Royal Exhibition Building in Carlton on Saturday evening, October 13.

The hallowed Porsche numbers are amongst 30 rare and valuable numerical, black and white Heritage plates from private vendors and VicRoads on offer to collectors and investors at the auction.

The ‘911’ plates were originally issued in Victoria ‘by 1912’ to ‘R.H.Russell, of Powlett Street, East Melbourne’ – only a stone’s throw away from the current headquarters of Porsche Cars Australia in nearby Victoria Parade.

They have been in the hands of the same Melbourne family since the early 1980s and are being offered at auction for the first time since, with Shannons expecting them to sell in the $300,000 to $400,000 range.

With new Porsche prices now exceeding $750,000 in Australia, Shannons believe the plates are almost impossible to upstage as a 911 owner statement and are likely to have on-going collector value.

Alternatively, they may find a new home on a classic Porsche 911, where values of some rare models now comfortably exceed $1 million.

The ‘911’ plates the highest numerically of the 12, three-digit plates in the auction, however there are several other important Porsche ‘numbers’ also going under the hammer.

The black and white number plates with the same number ‘130’ that James Dean wore on his famous Porsche 550 Spyder ‘Little Bastard’ are expected to sell for $180,000-$260,000.

One of these is ‘130’ –  the racing number that the late Hollywood actor James Dean wore on his beloved 1955 Porsche 550 Spyder ‘Little Bastard’, which is expected to sell in the $180,000-$260,000 range.

Then there’s ‘906’, the type number of the famous six-cylinder Porsche sports racing car that won Sicily’s famous Targa Florio road race in the model’s debut year of 1966. It is expected to sell in the $80,000-$120,000 range.

Owners of early 356 model Porsches will be bidding for these unique Heritage number plates, they are expected to sell with ’no reserve’ in the $15,000-$25,000 range.

The final ‘Porsche plate’ in the auction is ’58-356’, which will have special appeal to early 356 model owners and is expected to sell even more affordably with ‘no reserve’ for $15,000-$25,000.

Another notable number plate up for auction is ‘’3.142’ – the post-code of Melbourne’s fashionable Toorak, where many Porsches are garaged. It is expected to bring $30,000-$50,000.

In an Australian auction ‘first’, the sequential Victorian Heritage number plates ‘104’, ‘105’ and ‘106’ will all be offered with ’no reserve’ where each is expected to sell in the $180,000-$250,000 range.

Although not Porsche numbers, a sequence of three-digit Victorian plates that have already attracted collectors’ interest, are the plates ‘104’, ‘105’ and ‘106’– all offered with ‘no reserve’.

Shannons National Auction Manager, Christophe Boribon, said that while there had already been a lot of interest in the ‘Porsche’ numbers, the opportunity to buy a running sequence of early-issue black and white plates was exceptionally special.

“We believe this is the first time that such a sequence has come to auction,” he said.” This is a unique opportunity that has many collectors very excited”.

The plates will be the final three lots of the auction and are each conservatively expected to sell in the $200,000-$280,000 range.

“However, as the Victorian plate ‘101’ sold for a Victorian three-digit-record $510,000 at our Melbourne Autumn Classic Auction in April this year, they could easily bring more,” Boribon said.

Shannons Rare Heritage Number Plate Auction will be a special attraction for ‘Motorclassica After 5’ event attendees, who will receive a discounted entry and a free glass of sparkling wine on arrival, before the auction commences at 7pm.

Motorclassica 2018 will be held at the Royal Exhibition Building from 12-14 October.